Did you know you can increase social media following with 3 easy steps? If you set up a weekly schedule where you create and plan your content, observe your follower response and repurpose this content, you will increase social media following quicker than you imagined.
Finding the time to build a larger following can pose challenging for many businesses. If you are just starting your business you may not have the resources to hire a social media manager. Whatever the case, social media should not be neglected. If your goal is to build a thriving web presence, then you need to figure out a way to increase social media following.
Begin with Creating a Weekly Schedule
Persistence and patience, minus all negative thinking, can increase social media following, increase traffic to your site and create a continuous flow of new leads. Don’t think about posting daily to all of the social media websites: this could hinder your business productivity. There are other aspects of your business to focus on besides how to increase social media following.
Each week set aside 2-3 hours in your calendar to focus strictly on social media. Create a document that lists the weekly posting frequencies for each of the platforms that you utilize in your business. Keep in mind that some channels may require more content than others. For instance, posting 2-3 times per day is an optimal strategy for Facebook. YouTube may only need a couple of videos each week.
Once you have figured out the posting frequencies, it’s time to create your content. Because you are taking this time to strictly focus on social media, you will be surprised as to how much content you will be able to create. You will be in the flow and be able to create unique and useful content that your followers will like – literally. Social media management tools such as Hootsuite make it simple to schedule out your posts in advance.
Don’t think your job is over once you have posted your content. You must now take some time to see how people are engaging with your content. Determining what social media sites to leverage is also a fundamental part of your business. What is the demographic of your followers? When are most of your followers available and responding to you? For example, you may notice that your Facebook followers are more responsive in the evening. Obviously, scheduling your content for prime time traffic from your fan base is key!
Next, Follow The 80/20 Rule
Shamelessly promoting your products and services all the time will be a turn off. You want to provide useful, thoughtful content. Invite people to what you are offering by giving freely. Your audience will begin to trust you: they may eventually consider you an expert. Once you establish credibility, give them a taste of your product in your next phase of marketing.
80% of your content should offer value to your followers: 20% should increase more sales and revenue. Educational content will generate more interest and trust in you and your business. Fans will want more; even if they have to pay for it.
If you take the time to get to know your audience and respond to their needs, it will be easy to increase social media following.
Lastly, Repurpose Your Content
You could have fans all over the world. Therefore you may have to post your content more than once. Don’t worry about this. Not everyone will see your post the first time.
Change your content slightly and share it across different channels. These small modifications don’t take much time and can create more traffic to your site. You know what that means right? More traffic brings more business.
Creating a social media schedule will save time and help you create more content. Changing that content – or repurposing it – will increase more fans with less effort. Once you increase social media following, your business will grow.